Name, image, and likeness money turned campus athletics into a marketplace. Revenue sharing, collectives, and the transfer portal have rewritten the rules of amateurism.
Record ratings, expansion fees, a landmark media deal, and a new labor fight: the women’s game has become the fastest-appreciating asset in American sports.
Legal wagering spread to most of the country in under a decade, generating billions in taxes — and a reckoning over ads, addiction, and the integrity of the games.
Fourth-down aggression, tracking chips, and draft models: the sport that once ran on gut feel now runs on probability — and the holdouts keep losing.